The Unconventional Success of Uber
It's 2008 and the state of Taxis in San Francisco couldn't have been worse. The unreliability of Taxi companies is getting extremely annoying for Garrett Camp; a young entrepreneur trying to engage in everyday social activities such as dating. Always being late due to Taxis flaking on him led him to think of a way to resolve that problem (he came up with), and as all entrepreneurs think, he decided to found a startup. And so Ubercab was created, but that was it, for a while. That was, till he met Travis Kalanick, who fell in love with the idea and added that Ubercab shouldn't own the cars, it should just be the link between the customer and the taxi driver. Ubercab launched as a website that guarantees a "premium" ride whenever you need it, only for 1.5 the price of a "normal" cab. Ubercab then developed an app, bought thousands of iPhones from AT&T at a lower price, and distributed them for free to taxi drivers. Ubercab also only asked for 20-30% o...